DATA MANAGEMENT

How MSPs Turn Cyber Resiliency Into Profitable Growth with Wasabi App for Acronis

June 30, 2025By Shannon Lynch

Human error is the biggest, most persistent threat to your customers’ data. In fact, 95% of all data breaches are caused by people, not systems. Insider threats, credential misuse, and mistakes now outpace technology gaps as the leading cause of security incidents.  

As organizations become more data-dependent, managed security services are essential to any cyber resilience strategy.  

For MSPs, it’s a revenue opportunity to capture. While MSPs draw income from multiple sources, managed services have emerged as their primary income source. Cyber protection is at the center of that growth.

pie chart showing 78%

Average share of MSP annual revenue from managed services

Mastering cyber resiliency and delivering it as a service can make you indispensable today, profitable tomorrow. In this blog, we’ll explore how the Wasabi App for Acronis Cyber Protect Cloud, delivers a foundation for selling cyber resilience, simplifies access to every aspect of clients’ data, and unlocks tremendous potential for your business. 

Understanding the NIST cybersecurity framework 

As an MSP, you know better than anyone that cybersecurity is hard. You’re juggling endpoints, cloud apps, user behaviors, and constantly evolving threats while trying to package it as a repeatable service. Building a managed security offering that works across client environments isn’t easy. 

That’s where the NIST Cybersecurity framework comes in. 

Developed by the U.S. National Institute of Standards and Technology, the NIST framework provides a reliable blueprint for building, delivering, and proving cyber protection. It’s widely used and recognized across industries, serving as a benchmark for cyber insurance, regulatory compliance, and security maturity. 

The framework is built around five key functions that work together to guide your security strategy.  

  • Identify: Know what you’re protecting. This means mapping assets, understanding your clients’ business environment, and assessing risks. 

  • Protect: Put safeguards in place. Use access controls, data security, and policy enforcement to minimize the chance of a breach. 

  • Detect: Monitor everything. Catch abnormal behavior and emerging threats before they spread. 

  • Respond: Act quickly. When incidents occur, isolate systems, communicate clearly, and start remediation fast. 

  • Recover: Bounce back. Restore data, validate systems, and resume operations with minimal disruption. 

If you’re building a cyber-resilient managed service, the NIST framework offers a practical foundation to cut through complexity and bring consistency to even the most fragmented environments. Whether you’re launching a new offering or leveling up your existing stack, it gives you a structured path forward.  

Leading with governance to build trust 

You might wonder where compliance fits in here. Organizations rely on managed service providers to protect their data and help them navigate evolving regulatory demands. MSP teams with compliance expertise can win larger contracts and penetrate new markets to earn higher margins.  

Governance isn’t a core function in the NIST framework, but our Technology Alliance Partner Acronis treats it as a best-practice layer that starts before you identify what you’re protecting.  

The first-of-its-kind integration developed by Wasabi, Acronis Cyber Protect Cloud app empowers MSPs to deliver on all five NIST pillars while also factoring in leadership oversight, organizational context, and risk ownership.  

With centralized protection management across tenants, you gain a holistic view of your security service from how it’s implemented, measured, and monitored by stakeholders.  

Backup is the backbone of your cyber resiliency strategy 

Backup should be the first step into any cyber resiliency plan. A good rule of thumb is following the 3-2-1 backup plan. That’s when you store three copies, two different types of storage, and one off-site. Sensitive data of course needs to be stored somewhere secure and compliant based on regulatory requirements. And data is the first thing that needs to be recovered during an outage or cyber threat.  Cloud backup is a good choice because it frees up space on high-performing servers and has the ability to grow with data that needs to be retained for long periods of time due to compliance standards.  

Yet, 80% of MSPs exceeded their cloud budget this year due to unpredictable costs from accessing data when they need it. Traditional cloud environments make it harder than it should be. Between egress fees, slow restore times, and confusing storage tiers, backup can become on of the most expensive and unpredictable parts of your service stack.  

How Wasabi and Acronis deliver the full resiliency playbook 

Wasabi and Acronis provide a comprehensive data management solution with complete cyber protection designed for any MSP.  

The integration between Acronis Cyber Protect Cloud and Wasabi allows you to pair proactive security, backup, and disaster recovery with secure, always-hot cloud storage. You get unique features from Wasabi–like multi-user authentication which requires multiple root users sign off on deletion requests, preventing malicious actors who have gained access to your credentials from deleting your data and storage account–and ransomware protection baked in, giving your clients a cyber-resilient foundation that’s ready for anything.  

Free from hidden fees like API calls or egress charges, you can test and validate backups without incurring costs. Whether it’s answering a compliance audit or recovering from an incident, you’re always prepared to access your data within minutes.  

What’s new with the Wasabi app for Acronis 

Since it was launched last summer, the Wasabi app has helped MSPs capitalize on Wasabi's power to drive deeper engagement with customers. It has enabled direct integration and simple sub-account management for Acronis’ MSPs. The newest release of the app now includes support for multi-tier mapping at the distribution level. With the latest updates, you can provision and manage complex multi-tenant architecture without toggling between platforms or manually configuring storage. You can map storage, assign usage alerts, and oversee client-level storage from the Acronis Cyber Protect Cloud platform.  

Sell cyber resilience at scale 

Cyber resiliency is a profitable business model for managed services with the right technology partners. The combination of Acronis and Wasabi gives you control, visibility, and affordability to deliver protection that your clients can trust.  

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