Liverpool Football Club Positioned to Win Big with AI Cloud Storage
Wasabi AiR streamlines media creation and ensures generations to come can enjoy the best content LFC has to offer.
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Overview
Liverpool Football Club (LFC)—one of the most storied teams in the world—has a winning history that includes 19 league championships and six UEFA Champions League trophies. Known for its enthusiastic fans and famous anthem "You'll Never Walk Alone," LFC has a strong tradition of delivering one hundred percent on and off the pitch, with a strong commitment to community and fan outreach.
With so much celebrated history, the scope of the team’s massive media library includes:
Matches, press conferences, player interviews
Archives of legendary players and iconic wins and losses
Marketing, social media, and fan-generated content
Read on to see how LFC is using Wasabi AiR to streamline production workflows while ensuring their archives remain safe and accessible for future generations.
“We previously had to watch every single recorded match and physically mark down timecodes for certain events, which took us days to complete. Now we can automatically add metadata as we ingest content, based on logos, facial recognition, or passages of play. And our ability to search for that content is now just minutes, not days.”
Drew Crisp
Senior Vice President of Digital for Liverpool Football Club
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Challenges
Making big data easier to use for media creation
Before Wasabi AiR, LFC media creators spent days tagging and searching match footage. For a team responsible for creating and quickly posting massive amounts of content for their fans across its different platforms, this manual workflow needed improving to maximise the fan experience.
Protecting the LFC legacy for future generations
In addition to needing quick access to stored data for marketing efforts and business operations, LFC needed to safeguard all its historical content. Losing any footage from the club’s exciting history—such as the 2005 UEFA Champions League win "The Miracle of Istanbul," (considered one of the greatest football comebacks of all time)—would be devastating.
Solutions
Wasabi Hot Cloud Storage + Wasabi AiR metadata auto-tagging, multilingual transcription and user-friendly search interface are providing LFC with instant access to specific moments in their content.
Tagging and footage searches went from days to minutes
Wasabi AiR automatically tags match content as it is ingested for easy search with the Wasabi AiR console. Editors can quickly compile and create compelling content, such as highlight reels, clips showing player goals, or defensive play comparisons.
Putting the team in the game to keep great moments secure
With enterprise-grade physical, data, and account security, the Wasabi cloud protects LFC’s most precious moments from ransomware or accidental deletions. Wasabi’s unique multi-user authentication feature elevates security by requiring approval from three different security administrators to delete an LFC storage account or bucket.
Results
Wasabi optimizes LFC’s marketing and business operations
An early adopter of Wasabi AiR, LFC not only benefits from 80% lower cloud storage costs and deeper fan connections with AI archiving—its historical legacy is protected with Wasabi’s native data protection features alongside unique account security features like multi-user authentication.
With Wasabi Hot Cloud Storage and Wasabi AiR, LFC can keep its fans and sponsors happy with timely, AI-enabled media, all while cost efficiently storing and protecting its massive, ever-growing archive.
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